Explore Ireland 360º is a mobile app that provides people with bespoke, personal and dynamic trip itinerarys to
allow them to navigate Ireland and explore whatthey want, how they want and when they want

Explore Ireland 360º is a mobile app that provides people with bespoke, personal and dynamic trip itinerarys to allow them to navigate Ireland and explore whatthey want, how they want and when they want.

j_condon_design_ux_ui_ireland_360_sketch

User Interface Design Challenge 
Concept and Testing Report

User Interface Design Challenge 
Concept and Testing Report

Needfinding – Design Research and Planning

Needfinding – Design Research and Planning

THE PROBLEM

Whilst traveling it’s hard to curate, amend and implement a travel itinerary in a single place. Many tourists will use multiple platforms whilst visiting Ireland to plan and curate their daily itineraries. Explore Ireland 360º will provide a single platform where comprehensive itineraries can be curated, amended and followed in one place allowing users to make the most of their trip!

Whilst traveling it’s hard to curate, amend and implement a travel itinerary in a single place. Many tourists will use multiple platforms whilst visiting Ireland to plan and curate their daily itineraries. Explore Ireland 360º will provide a single platform where comprehensive itineraries can be curated, amended and followed in one place allowing users to make the most of their trip!

FIRST INTERVIEWS

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

MOTIVATION TRIGGERS

Users require a quick way of curating a bespoke travel itinerary that focusses on how they want to travel and what they want to achieve from their trip in one place. At the moment most of the interviewees are using several applications to set up an itinerary. They could have everything at one place.

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

HERO MOMENTS

Have everything in one place. Have the possibility to change travel method/activities/destination anytime.

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

Our solution will allow users to plan their trip via swift ‘Day Plans’ providing quick day trip itineraries. Furthermore users who are visiting for longer periods of time can be provided with weekend / weekly plans all depending on the users vacation time and requirements. 

Users will be able to amend and tweak their itineraries on the fly, spent longer for lunch than planned? Want to get the bus instead of walk, your itinerary can be amended to suit on the go and in one place.

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

Developing the Prototype

FIRST SET OF FEATURES - ANSWERING THE PAIN POINTS
1. As a user, don’t necessarily know, what I’m interested in particular, but I can choose if I have some options. 

2. As a user, sometimes I just want to kill couple of hours somewhere, moreover make the most out of it, sometimes I have two or three day at an interesting place and want to discover all of it. 

3. As a user, I’m not aware of the specifics of public transportation when I’m traveling somewhere. 

4. As a user, I sometimes spend more time with some attractions and sometimes less than I planned. A lots of thing are changing during a trip.

FIRST SET OF FEATURES - ANSWERING THE PAIN POINTS
1. As a user, don’t necessarily know, what I’m interested in particular, but I can choose if I have some options. 

2. As a user, sometimes I just want to kill couple of hours somewhere, moreover make the most out of it, sometimes I have two or three day at an interesting place and want to discover all of it. 

3. As a user, I’m not aware of the specifics of public transportation when I’m traveling somewhere. 

4. As a user, I sometimes spend more time with some attractions and sometimes less than I planned. A lots of things are changing during a trip.

USER FLOW

I know where am I going and sometimes I know, when. I’m aware of my personal preferences, my budget, I know, I have an active or a relaxed lifestyle, but since I don’t know much ahead about a place where I am traveling to, I want to see some options. I don’t want to spend a lots of time with planning ahead, but I would like to cherrypicking interesting things to see or do.

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

User Interface Design Challenge 
Concept and Testing Report

User Interface Design Challenge 
Concept and Testing Report

HERO MOMENTS

Have everything in one place. Have the possibility to change travel method/activities/destination anytime. I know where am I going and sometimes I know, when. I’m aware of my personal preferences, my budget, I know, I have an active or a relaxed lifestyle, but since I don’t know much ahead about a place where I am traveling to, I want to see some options. I don’t want to spend a lots of time with planning ahead, but I would like to cherrypicking interesting things to see or do.

To validate the idea of an itinerary planner application and find out how people are planning their holidays or their short trips, we conducted interviews with six people. We were focusing on tourists and expats.

First Set of Sketches

jcondon design ux/ui Ireland 360 sketch 1

Screen Flow

jcondon design ux/ui Ireland 360 sketch 1

Wireframes

jcondon design ux/ui Ireland 360 sketch 3

High Fidelity Prototypes

jcondon design ux/ui Ireland 360 prototype

Design Decisions

Feedback initiated the removal of the accordion menu and tabs used on our Define page at stage one of our High-Fi wireframes.

· Feedback initiated the introduction of current location option at stage two of our High-Fi wireframes

· Feedback initiated the removal of our hour clock wheel and the introduction of increments on our sliders.

· Feedback initiated a better use of language on our sliders as seen at stage four. We also included cards at the option stage that clearly gave the user more info regarding cost and distance as requested to better facilitate prioritising their itinerary

· We wanted to give the user a clear and concise experience, nice use of white space and typography, clear CTAs and navigation endeavouring to refine and minimise clutter as we progressed our designs

· Our nice white space is balanced with the use of strong bold colours and large CTA buttons that are easy to use, especially on the go!

· Our design changed at key iterations all based on feedback that improved the user journey. We wanted to ensure that our users were presented with an uncluttered modern and clean UI that was clear and sophisticated

Feedback initiated the removal of the accordion menu and tabs used on our Define page at stage one of our High-Fi wireframes.

· Feedback initiated the introduction of current location option at stage two of our High-Fi wireframes.

· Feedback initiated the removal of our hour clock wheel and the introduction of increments on our sliders.

· Feedback initiated a better use of language on our sliders as seen at stage four. We also included cards at the option stage that clearly gave the user more info regarding cost and distance as requested to better facilitate prioritising their itinerary.

· We wanted to give the user a clear and concise experience, nice use of white space and typography, clear CTAs and navigation endeavouring to refine and minimise clutter as we progressed our designs.

· Our nice white space is balanced with the use of strong bold colours and large CTA buttons that are easy to use, especially on the go!

· Our design changed at key iterations all based on feedback that improved the user journey. We wanted to ensure that our users were presented with an uncluttered modern and clean UI that was clear and sophisticated.

Usability Testing

BACKGROUND

We had some ideas based on the first interviews, what we would like to achieve with the itinerary planner, but we had a lots of questions:

- What are the exact priorities of the users when they are up to planning a holiday
- How many steps do they want to take ahead
- We wanted to have the least possible options before we providing results
- We wanted to see if they are hesitating
- We wanted to use the most appropriate language on the interface
- Whether they are familiar with the design patterns what we decided to use
- What is their impression about the design and the application

METRICS

- Ease of use
- Difficulty of keeping track of where they were in the application
- How quickly most people would learn to use the application
- Getting information quickly
- Relevancy of question (information what we are collecting ahead)
- Relevancy of application content
- Itinerary organisation

KEY QUOTES

“Good - cool, usually google everything so nice to be in one place” 
“I wish I could have this app when I went to Sweden” 

“Easy to use, language is good and speaks to me. On the Options page the thumbnail images too small. Not enough information being conveyed. Would like to see costs, and how much time I’d be spending at each attraction” 

KEY FINDINGS

At the first step, users expected to provide information by answering the question “Where do you want to go and when”. Current location wasn’t that important, because most of them wanted to plan ahead. Current location would be interesting if they would like to re-plan the itinerary.

Transportation at this step is confusing, they want to select multiple and they might want to change it later.

At the second step, they liked the sliders, but the language was too formal. Quote: “If it’s personalised, I would expect something more personal like ‘my trip style’ or something.”

The € sign for defining the budget wasn’t meaningful enough.

They would be more confident if they could see scaling on the slider.

At the third step, using multiple cards was confusing, if we want to imply, that’s just an other filter to narrow down the interests: if user swipes out the hiking and the tours we should go for more relaxing activities in the final itinerary; we should use something like Tinder’s yes or no option.

At the results we have to give option to add/edit activities and search for custom and put it into the itinerary manually.

The overall impression was good, close to the expected.

Ireland 360 Product Design

USER FLOW

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Thinking about a brand revamp or just want to find out how I can help your business? Would love to hear from you.

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John Condon
Graphic Design, Web, Advertising, Branding, UX & UI.

John Condon
Graphic Design, Web, Advertising, Branding, UX & UI.

Copyright © 2020 John Condon