PROUD TO DELIVER UNIQUE, ATTRACTIVE
AND USER-FRIENDLY WEBSITES.

WE DESIGN LOGOS & BRAND
IDENTITIES THAT TELL YOUR STORY.

Digital design.

Digital Design.

Web Design

jcondon design website design

An understanding of your business, your goals, vision and your target market is key to designing an effective website solution. First impressions last and people generally form an opinion within seconds of browsing your website. I build websites that are on-brand, clear, concise and engaging. I'll work closely with you to design the look and feel of your website and present you with visual mock-ups before we commence coding. Upon approval of the design, we begin the build.

I also provide additional services such as domain name registration and designing html newsletters and email marketing campaigns and assistance with ongoing site maintenance and support.

Understanding your needs, expectations and goals is crucial to developing a solid strategy and the best outcome for your brand. Research is key – we work with you to ensure we have a strong understanding of who you and your target market are. Moving into the design process we work closely with you to ensure a highly refined design regardless of the medium.

Professional Web Design

Professional
Web Design

CONTENT MANAGEMENT SYSTEMS (CMS)

Content Management Systems (commonly referred to as CMS) are essentially web applications that allow a website owner to manage and edit their site. CMSs facilitate content editing, whilst also allowing you to manage ‘behind the scenes’ aspects of a website – for example, generating navigation elements, ensuring content can be indexed and searched, and also tracking users and their security settings.

Using a CMS platform gives you flexibility to add, update and edit content within your website without having any HTML or coding knowledge, giving you greater control. I use and recommend WordPress CMS platform; it’s arguably the simplest yet most powerful CMS available. A popular platform here in Ireland, it accounted for more than 23% of the top 10 million websites globally as of 2019.

WordPress allows 3rd party integration that handles many of the common requirements for most websites, cutting down on development time and costs. In fact, what started out in 2003 as a single piece of code now accommodates more than 30,000 widgets and plugins – allowing websites to be easily tailored to suit specific requirements.

jcondon design brand identity

FAQs

HOW IMPORTANT IS COLOUR SELECTION
IN LOGO DESIGN?

A well designed logo should begin in black and white to ensure the logo is effective in its simplest form. When a logo has been selected, colour application is the next step and is a crucial element to designing an effective logo. Colour is subjective and if used appropriately it can influence the viewers perception of your business in a positive light and can add visual appeal to your brand. Your chosen colour palette should clearly communicate your objective to your target market and reflect the mood and personality you would like to convey. For example, blue is perceived to be clean and trustworthy, and offers a sense of assurance, suitable for branding a doctor’s surgery. Strong reds, oranges or yellows are intended to stimulate the viewer and ignite a sense of fun and excitement so they are well-suited to branding a gym or fast food outlet. The key to colour application is knowing your business, your target audience and selecting a colour palette that will capture the intended emotion.

IS A SIMPLE LOGO MORE EFFECTIVE?

Your logo should communicate clearly and concisely, who you are and what you do. Take the corporate identities of Nike and Apple for example – they each use a very simple icon that with or without text, is easily recognisable, striking and can be reproduced at any size. The more complex the logo, the harder it is to reproduce at smaller sizes and can lose detail. To design an effective, memorable and timeless logo that communicates your message successfully, simplicity is key.

IS THE USE OF A SYMBOL NECESSARY
IN MY LOGO DESIGN?

Typefaces can evoke different meanings to your audience and can work well used alone, providing the typeface you use for your business name reflects the mood you are trying to convey. For example, a florist may opt for a script or hand-written typeface to convey their message. Using only a symbol however, can lead to wider interpretation of what it is that your business does so to ensure your message is clear, your symbol could take on the name of your business, like Apple for example, whose infamous logo is an apple with a bite taken out of it. Using both a symbol and typeface can provide additional clarification and meaning than a typeface alone. For example, FedEx logo is very successful logo using both a typeface and symbol. The type incorporates an arrow pointing rightwards, nestled within the negative space created between the ‘E’ and ‘x’. This symbolises movement and direction which is perfectly suited to a freight company.

WHAT FILE FORMATS WILL MY LOGO BE
SUPPLIED IN?

Typically, your logo will be designed in a vector format (.eps and .ai) to ensure that it is scalable and can be reproduced at any size without losing quality. Using a vector format is also important if you need colours to be printed accurately, as vector logos can be printed using the Pantone Matching System (or PMS). Vector logos can also be printed in black and white and four colour process (CMYK). Depending on the application, you may also require your logo in a pixel or ‘raster’ format (.jpg .gif .tif .bmp and .png). Raster images are made up of several tiny pixels that together form a larger image. They are also resolution dependent, meaning that if you stretch or enlarge the image, it could pixelate, compromising the overall quality of the image, so it is important to consider how you will be using the logo. Speak to us in further detail so we can supply your logo in the best format for your requirements.

Contact Us if you are looking for a logo design or for further information.

Typically, your logo will be designed in a vector format (.eps and .ai) to ensure that it is scalable and can be reproduced at any size without losing quality. Using a vector format is also important if you need colours to be printed accurately, as vector logos can be printed using the Pantone Matching System (or PMS). Vector logos can also be printed in black and white and four colour process (CMYK). Depending on the application, you may also require your logo in a pixel or ‘raster’ format (.jpg .gif .tif .bmp and .png). Raster images are made up of several tiny pixels that together form a larger image. They are also resolution dependent, meaning that if you stretch or enlarge the image, it could pixelate, compromising the overall quality of the image, so it is important to consider how you will be using the logo. Speak to us in further detail so we can supply your logo in the best format for your requirements.

Contact us if you are looking for logo design or for more information.

Thinking about a brand revamp or just want to find out how I can help your business? Would love to hear from you.

jcondon_design_logo

John Condon
Graphic Design, Web, Advertising, Branding, UX & UI.

John Condon
Graphic Design, Web, Advertising, Branding, UX & UI.

Copyright © 2020 John Condon